Barri Rafferty is the former CEO of Ketchum, one of the world's top public relations and communications firms with 2,500 employees. Today she is the interim CEO at C200 a women's business leadership organization.
During her leadership journey Barri learned the difference and the balance between being liked and being trusted.
According to Barri:
"I grew up in the south, and I think that one of the hardest things to learn was that, it's better
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