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The 5 Minute Leader: Why it's More Important to be Trusted Instead of Liked

Insights from the former CEO of Ketchum, Barri Rafferty

Barri Rafferty is the former CEO of Ketchum, one of the world's top public relations and communications firms with 2,500 employees. Today she is the interim CEO at C200 a women's business leadership organization.

During her leadership journey Barri learned the difference and the balance between being liked and being trusted.

According to Barri:

"I grew up in the south, and I think that one of the hardest things to learn was that, it's better

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Great Leadership With Jacob Morgan
5-Minute Leader
Weekly 5 minute videos that provide leadership strategies & tips used by the world's top CEOs, thinkers, and leaders. All of them are practical, actionable, and tested and designed to make you a great leader!
Jacob Morgan