How The CEO of Aegon Leads With Vulnerability
Lard Friese on Leadership, Vulnerability, and Personal Growth for Professional Success
This is a special and exclusive episode which is actually one of the interviews I did for my upcoming book, Leading with Vulnerability: Unlock Your Greatest Superpower to Transform Yourself, Your Team, and Your Organization.
I interviewed over 100 CEOs at companies around the world asking them about what it means to lead with vulnerability. I asked about failures, challenges, painful experiences, leadership lessons, and everything in between. The conversations are all unscripted, candid, and filled with amazing insights and stories. I’ll be releasing a few of these over the coming months with several (GE, American Airlines, Edward Jones, etc) being available exclusively to people who pre-order a hardcover copy of the book. To get access to these send me a screenshot of your order to bonus@thefutureorganization.com.
Today's episode is with Lard Friese, the CEO and chairman of Aegon, a multinational life insurance, pensions, and asset management company headquartered in The Hague, Netherlands. It has businesses in over 20 countries in the Americas, Europe, and Asia.
In today's episode, we discussed key topics such as leadership, vulnerability, and personal maturity in professional roles. Friese emphasized the importance of leaders being aware of their environment and showing their personality. He also shared a personal story about a significant failure early in his career, highlighting the importance of listening to his team and owning up to mistakes. Lard also discussed the power of authenticity in leadership roles and how it can build trust and improve team dynamics.
🎧 Listen on Spotify
🎧 Tune in on Apple Podcasts
🎧 Watch on YouTube
📄 Read the transcript
If you haven’t heard yet, my new book, Leading With Vulnerability is now available for pre-order! Is vulnerability for leaders the same as it is for everyone else? It turns out it’s not! Learn how the world’s top leaders approach vulnerability in the right way to lead through change, unlock the potential of others, create trust, and drive business performance. Pre-order your copy here and stay tuned for bonuses!
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