Announcing My New Book: "Leading With Vulnerability"

Why vulnerability for leaders is not the same as it is for everyone else

I’m thrilled to introduce my new book, Leading With Vulnerability which is coming out in October and you can pre-order it here.

We have all heard of vulnerability, but is it really that simple? Can you just show up to work talking about your challenges and mistakes, asking for help, and sharing how you’re feeling?

Maybe that works in your personal life, but what about at work which has a completely different dynamic?

I started with a simple question, is vulnerability for leaders the same as it for everyone else? It turns out it’s not!

While vulnerability cripples some leaders, others are able to tap into it and use it as a superpower. Vulnerability alone makes leaders seem incompetent whereas competence alone makes it hard for leaders to connect with their people. The key is they need both, vulnerability and high levels of competence - what I call The Vulnerable Leader Equation.

Being vulnerable and leading with vulnerability are not the same thing.

When I wrote my last book, The Future Leader, I heard from over 140 CEOs about the importance of vulnerability but at the same time these leaders wanted to move from idea to implementation.

In other words, how do you tap into vulnerability the right way so that you can lead through change, unlock the potential of others, create trust, and drive business performance?

To figure that out I interviewed over 100 CEO around the world from companies including American Airlines, Deloitte, Baxter, Dow Chemical, SAP, The Home Depot, GE, and dozens of others. These leaders shared personal, candid, and exclusive stories with me about vulnerability and their struggles and successes with it.

I also teamed up with global leadership firm DDI to survey 14,000 employees around the world. What emerged from all of this research is the most comprehensive guide on leadership and vulnerability that has ever been written.

You’ll learn things like:

• The difference between being vulnerable and leading with vulnerability.

• The 5 vulnerable leader superheroes.

• What makes leaders feel most vulnerable at work and why.

• The ROI of leading with vulnerability.

• The 8 attributes of vulnerable leaders.

• What happens when vulnerability is used against you.

• How to climb the “vulnerability mountain.”

• What keeps leaders from being vulnerable at work and how to overcome it.

Leading with vulnerability is the most powerful and impactful thing that you can do if you approach it the right way, and that’s exactly what this book is about.

I’m excited for you to read this book and to see you at an upcoming event during the fall and throughout 2024. I’ll be sharing some great bonuses with people who pre-order the book which I hope you will consider doing!

If you want to order bulk copies for your team or company please email me so that I can get you special discount pricing, jacob[at]thefutureorganization[dot].com

Thanks for your continued support. More to come, stay tuned!