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The 5 Minute Leader: Take Someone Else's Perspective

Insights from Brad Jacobs, billionaire & executive chairman at XPO

The 5 Minute Leader is a series where I share a weekly leadership hack, tip, or strategy that one of the world’s top CEO or leaders shared with me.

Brad Jacobs is the former Chairman and CEO of United Rentals and also the former CEO of 38,000 person XPO (after the spin off) where he is now executive chairman. Brad has actually created 7 companies, 5 of which are publicly traded (including XPO, RXO, and GXO). During his career Brad was responsible for over 500 acquisitions and he is looked up to and admired by many top leaders around the world. He’s a serial entrepreneur and one of the smartest business people I’ve ever talked with.

When we spoke, Brad said something to me that really resonated, I go into detail in the video, and share a quote from Brad, but what has really helped him embrace and practice this skill are his four daughters.

Often, we view things not as they are, but as WE are, so in today's exercise, I want to give you a really eye-opening and interactive way to start seeing things from other people's perspectives. This has really transformed Brad’s career and helped make him a better leader, and it will do the same for you.

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Great Leadership With Jacob Morgan
5-Minute Leader
Weekly 5 minute videos that provide leadership strategies & tips used by the world's top CEOs, thinkers, and leaders. All of them are practical, actionable, and tested and designed to make you a great leader!
Jacob Morgan